One day Mom sent me text message asking if I would accompany her to watch a crispy chicken cooking demonstration to be held in her home. The reason why she asked to accompany her was because the demonstration was going to be held ‘exclusively’ at Mom ‘s home and just for Mom . She was not allowed to invite the neighbors to see the demo.
I became suspicious immediately. It felt awkward there is someone who wants to promote his expertise but cautions the audience to not pass it on to others. Surely there was something behind it, so I thought.
Immediately I looked for further information on the internet and … you know what I got? Apparently, the so-called cooking demo was nothing but a scam disguised to sell cooking pan. In a brief, the demonstrators will cook crispy chicken on the audience’s home (which generally housewives) using their non-stick pans. The flour recipe is like other recipe. However, the cooking technique that is not generally known by the housewives is enough to attract their interest so as if to leave the impression of ‘wow’ in their hearts.
When finished, this is where the trick of the promotion, they will offer the set pan used to cook it. They’re quite expensive compared to other non-stick pans or skillet generally. They will stick to their words that only by using their cooking appliances you can get crispy and delicious fried chicken.
Really … ?? As I recall, crispy fried chicken sellers on the street use regular iron skillets which are often already blackened because of being used in a long time.
Finally I just asked Mom not to continue her plan to let the cooking demonstration at her house. But, Mom insisted and said she’s just curious. Well never mind … I ask her to be accompanied by dad, in case the people force her to buy something that Mom does not want to.
I don’t know if this is called creative marketing promotion idea, or too lazy to look for other ways to sell properly. One thing I know, this is just one the many Indonesia’s scams Indonesians (sadly) do everyday.